Friday, December 28, 2007
It brings notification out of the IT horizontal market. IT is a notoriously difficult horizontal to sell new products into. They've been burned by poor quality, fast changing requirements, large bills, and difficulty maintaining the software they install. I can promise that my software is easy to use, bug free, etc. I can even show them, with demos, trials, references, etc. But, nothing will remove a deeply felt belief.
It introduces an SAAS model. I've come to love software as a service. It's cheaper for the customer, while providing Reliable Response with a reoccurring revenue stream. Support is 100x easier, and the product appears more reliable because Reliable Response can handle problems before they show up with the customers (for instance, hardware or network issues). I get better usage statistics so I can further improve the product. Best of all, it opens up a market to a whole new breed of customer, the small company that doesn't have a lot of money. Instead of a one-time $10k purchase, you can do a $40/month and buy only the features you need.
It's a new market. I have competitors in the IT space. At least one is a good competitor. And, another competitor has the vast market share. Competitors are good because they let you know the market is proven. Even better are customers. Pretty much every vertical out there requires this sort of product, but the IT horizontal is the only market that's being addressed. Same product, more customers, fewer competitors. Even though I get less money per sale, the sales are easier.
It's easy to get technology partners. When Notification is an IT product, I can partner with monitoring, help desk and security packages. Most of these are closed systems with few easy integration points, and a difficult partnership program. Once I get outside of IT, I can partner with a much broader range of customer. Pretty much every SAAS vendor has the hooks I need. Heck, I don't even need the buy-in from the SAAS vendor for the most part (although it's nice to have).
So, why hasn't Notification taken off in this space? Well, I only got the religion a few weeks ago. Mostly, though, I am looking for partners to bring into the company who know particular verticals that I can attack. Anyone who's interested, email email@example.com
Friday, August 10, 2007
Monday, July 2, 2007
One of the challenges facing someone with a small company is tracking where you spend your time. It gets more important and harder when you charge hourly. There are a lot of products out there that allow you assign hours to a client. They run the gamut from a handful of PHP pages to full-blown CRM systems. I found a better solution in an unlikely place, Google Calendar.
At first, I used vTiger CRM, a fork of SugarCRM, to track time. I have vTiger on my hosted server and I have populated all my clients in it. When I get new clients, I put them in as well. I don't have this automated because I have few, long-term, clients, so it's not more than 2 or 3 entries a month.
When I did work for a client, I would login to the CRM, navigate to the “Tasks” page, and add a new task. Every task had to be associated with a client, which meant I ended up adding new clients even for one-offs. Also, the calendar view was very inconvenient for me. It was near impossible for me to figure out what I did on a particular day.
In the end, what killed vTiger for me was simply that it was too slow. It's slow to load. It's dependencies on a lot of tables makes it slow to render. And, it takes way too many clicks to get something done, so it's slow to navigate.
After months of using vTiger, I was still unable to track what work I did for whom. So, I went looking for a new solution. My requirements were simple:
It needs to allow me to enter a job title, a client, and a timespan
I must be able to view a day in its entirety so I can see if I have any unaccounted for time
It must be quick to load and require very few clicks to perform any task
The storage must be more or less permanent, so I can review tasks for a minimum of 4 years
It must have some way of exporting data, in case I need to migrate to another system
I found no time tracking package that met these requirements. The only real solution came from an unexpected quarter, Google Calendar. Since I've started using it, I've found it very easy to enter time records and very easy to examine my time spent. Google backs-up and maintains the database. Import and Export can be done with iCal or XML, both of which can be converted easily with Perl or Java.
Now, I can tell a client with easy assurance how many hours I spent on their project and what I worked on. This simple change has made billing and project management 100 times easier, and that's key for any software consultant.
Wednesday, June 13, 2007
IM's communication is too quick, exacerbating etiquette issues that plague email.
Since each IM protocol uses a different port, a different server, and a different text format, filtering and monitoring IM traffic is very difficult. The potential for abuses is large. Inappropriate chatting, divulging of the company's inside information, time wasting, sharing viruses, identity spoofing. The list goes on.
I often make the point “who runs the servers and do you really want them know what your employees are talking about?” There are more than a few companies that would consider Yahoo, Google, AOL or Microsoft to be competitors.
There's an answer to all of these problems; Enterprise IM. Enterprise IM is simply an IM server that exists behind the firewall and is officially sanctioned by the company. And, there are a lot of options available for Enterprise IM servers. IBM makes SameTime. Microsoft sells an MSN-compatible server with its Exchange product suite. I think AOL has an offering. My favorite, by far, is Jabber.com's Jabber server.
AIM and Google Talk integration, so your employees don't need to download a non-supported program to talk with their clients.
LDAP and Active Directory integration, so it's a good enterprise client.
A single, unified access point for all IM communications, making monitoring much easier.
Widely available, high quality, free SDKs for integrating IM and presence features into applications.
All internal company communications remain internal.
An open protocol with an open implementation.
The ability to federate the Jabber server with other Jabber servers both inside and outside of your network with no loss of control or privacy.
IBM's SameTime is a close second. It has many of the same features, including an open protocol since it uses SIP, and a high quality SDK. But, SameTime does not include an AIM gateway, so your employees will download the AIM client themselves, which leads you right back to the monitoring questions.
My product, Reliable Response Notification, supports all of these clients. We want to spread our net as widely as possible. But, when someone asks me which IM I suggest, I never hesitate to suggest Jabber.